Make rough drafts first, polish later.
The best work comes after many, many revisions.
Start at the end first.
Write the conclusion first, then the body afterwards.
What impact do you desire?
What change do you seek in your audience's thinking or behavior?
Create a take-away line.
What will your audience say when people ask them "What was it about?"
Put your own spin on the material.
The audience wants to hear your personal point of view.
Make at most 3 main points.
Telling too much will confuse and overwhelm your audience.
What will help the audience understand what you are saying?
Use "What's in it for me?".
Your audience is only interested in material that effects them.
Judge your material by whether the audience will care if its there.
Leave in critical information, take out superfluous or distracting information.
Write as if you are conversing with one person.
Imagine how your audience is going to experience your presentation.
Different media have different strengths, weaknesses, and styles.
Use audience involvement devices.
Craft interactive techniques such as questions, exercises,
role plays, quizzes, and prizes.